•  
    Creative
    Visionary

    Ayoka Lucas

    Freelance Stylist, On-Air Personality, Style Director & Love Warrior

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ABOUT ME

Founder of Charleston Fashion Week & StylePublic.com

Ayoka Lucas is an innovative stylist who has been in the business for more than fifteen years.  Lucas began her freelance career in Atlanta, styling a local nightlife columnist as well as other local celebrities. After relocating to Charleston, she wrote a weekly social column for the Charleston City Paper, incorporating fashion, pop culture, and local happenings.

As the style director-at-large for two regional publications, Charleston Magazine and Charleston Weddings Magazine, Ayoka contributes to the fashion spreads, Style Files, home décor features, bridal style tips, street style pages and more. In addition, she writes numerous style blogs contributing to both local and national online media sites including Essence Magazine and Blogging Project Runway, and has served as a contributing fashion correspondent on Charleston’s ABC News 4’s Lowcountry Live, NBC WCBD News 2, CBS Live 5 News and WTAT-TV FOX24 with features on MTV News and ESPN.

In addition, Ayoka hosted a weekly radio show spotlighting fashion and pop culture for Cumulus Media Charleston Station, WSSX FM. As the style director and visionary behind Charleston Fashion Week, now in it’s 8th year, she has contributed to the success of spotlighting the local fashion community and the city as a premier shopping and style destination.

She currently works as a freelance wardrobe stylist and fashion consultant and is the founder of the recently launched StylePublic.com, defined as a culture club with public access to style exclusives narrated by global ‘cool kids’, trendspotters and style insiders.

*photography by Cyle Suesz (header), Jonathan Baillet (about), & Cory Tenold (footer)

Team Member
Ayoka Lucas

Stylist

MY WORK

PORTFOLIO

  • All
  • Editorial
  • Campaigns
  • Print
  • Products
  • Video

Varsity | Zink Magazine

Editorial

Varsity 2 | Zink Magazine

Editorial

Varsity 3 | Zink Magazine

Editorial

Levitation | StylePublic

Editorial

Levitation 2 | StylePublic

Editorial

Levitation 3 | StylePublic

Editorial

Levitation 4 | StylePublic

Editorial

Levitation 5 | StylePublic

Editorial

Levitation 6 | StylePublic

Editorial

Levitation 7 | StylePublic

Editorial

Levitation 8 | StylePublic

Editorial

Squire Fox

Editorial

Squire Fox 2

Editorial

Neve Hawk

Campaigns

Summer 2014 | Alesya Bags

Products / Campaigns

Summer Ad 2 | Alesya Bags

Editorial / Campaigns

Summer Ad 3 | Alesya Bags

Editorial / Campaigns

Fall 2013 | Alesya Bags

Products / Campaigns

Fall 2013 2 | Alesya Bags

Editorial / Campaigns

Haute Stuff | Charleston Magazine

Editorial / Print

Eliste Testone | Charleston Magazine

Editorial

Laid Back Luxe | Charleston Magazine

Editorial / Print

Charleston Weddings | Pattern Play

Editorial

Front Cover | Babiekins Magazine

Editorial / Print

Trendsetter | Babiekins Magazine

Editorial / Print

Chief Officer | Lincoln Financial

Print / Campaigns

Chief Officer 2 | Lincoln Financial

Editorial / Print

CFW 2014 (Video)

Video

ESPN Fashion Commentary (Video)

Video

MTV News | Lady Gaga

Video

Into The Wild | Charleston Magazine

Editorial / Print

Into The Wild 2 | Charleston Magazine

Editorial / Print

Fashion Forward | Charleston Magazine

Editorial / Print

Fashion Forward 2 | Charleston Magazine

Editorial / Print

Fashion Forward 3 | Charleston Magazine

Editorial / Print

Fashion Forward 4 | Charleston Magazine

Editorial / Print

Brave New World | Charleston Magazine

Editorial / Print

BNW 2 | Charleston Magazine

Editorial / Print

BNW 3 | Charleston Magazine

Editorial / Print

Set Course | Charleston Magazine

Editorial

Fall Fashion | Upscale Magazine

Editorial

LuluKate | Martha Stewart Living

Editorial

Fashion Wire Press

Editorial

Easy Elegance |Charleston Weddings

Editorial

Bolding Patterns | Charleston Magazine

Editorial / Print

Bolding Patterns 2 | Charleston Magazine

Editorial / Print

Color Purple | Charleston Magazine

Editorial / Print

Color Theory | Charleston Magazine

Editorial / Print

Color Theory 2 | Charleston Magazine

Editorial / Print

Prop Styling | Charleston Magazine

Editorial / Print

Prop Styling 2 | Charleston Home

Editorial / Print

Retro Chic | Charleston Magazine

Editorial

Runway to Reality | Charleston Magazine

Campaigns / Print

Runway to Reality 2 | Charleston Magazine

Print / Campaign

Spring Bridal Fashion | Charleston Weddings

Editorial / Print

Spring Bridal 2 | Charleston Weddings

Editorial / Print

Spring Fashion | Charleston Magazine

Editorial

Winter Bridal | Charleston Weddings

Editorial

Winter Fine Feather – Charleston Magazine

Editorial / Print

Green Goddess – Charleston Magazine

Editorial / Print

Biking Bride – Charleston Weddings

Editorial / Print

Beach Cottage – Charleston Magazine

Editorial / Print

Classic White – Charleston Weddings

Editorial / Print

Modern White – Charleston Weddings

Editorial / Print

Gold Laced – Charleston Weddings

Editorial / Print

Bridal Belt – Charleston Weddings

Editorial / Print

Rustic White – Charleston Magazine

Editorial / Print

Spring Bloom – Charleston Weddings

Editorial / Print

Long Spring – Charleston Weddings

Editorial / Print

Palmetto Pink – Charleston Weddings

Editorial / Print

Behind the Style | Charleston Fashion Week

Video

StylePublic TV

Video

Sizzle Reel

Video

WHY YES, I AM ACCEPTING PROJECTS AT THE MOMENT

LET'S TALK
My Services

Shoes, Check. Clutch, Check.

STYLE SERVICES

Want to ‘pick my brain’ or get fashion industry advice? Need styling or photo shoot production? Need a personal style upgrade? Advice on your wardrobe? My à la carte style services are for YOU!

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PRODUCTION

15 years in styling and producing editorial features, campaigns, lookbooks, booking models, conceptualizing direction, sourcing, styling wardrobe and logistics for print or film production.

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COMMENTARY

With a background as a style expert and fashion reporter for various local and national TV and radio media outlets I can contribute commentary, trend reports, red carpet hosting, and more.

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BRANDS

Emerging Designers, Brand Image & Trend-Tracking. What’s hot and what’s not... pop culture influences are directly related to how people consume and produce interest.

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EVENTS

I have the knowledge and experience to produce, creative direct and plan a state-of-the-art fashion event which maintains the integrity of fashion and parallels leading events.

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STYLING

Every one gets in a style rut! Style consultations and wardrobe reviews are a perfect way to start every season, special occasions, parties and red carpet affairs!

Enquire
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  • “Movement of Fashion”

    Ayoka Lucas’ contribution to the industry & the movement of fashion is obvious not only in the city where she reigns supreme, but throughout this nation; conquering the globe IS in her near future.

    avatar
    Mychael Knight
  • “Business of Fashion”

    Ayoka is a fashion professional and THE fashion pro here in Charleston. Every time we meet I learn something new to help the business. Notice I said the business. That is the difference between a fashion pro and a fashion fan. Ayoka knows the business of fashion.

    avatar
    Alesya Opelt Macatol

Clients

  • Charleston Magazine
  • Upscale Magazine
  • CBS Reckless
  • Babiekins Magazine
  • Essence.com
  • Blogging Project Runway
  • Aleysa Bags
  • Moo Roo Handbags
  • MTV News
  • ESPN
  • Charleston Fashion Week
  • Hatch Fashion
  • Mychael Knight NYFW SS12
  • ABC WCIV News
  • NBC WCBD News
  • CBS WCSC News
  • Fox24 WTAT
  • WSSX FM 95SX
  • NBC Kentucky Derby Commercial
  • Aleve
  • Eliquis
  • 79 Ashley
  • Barbara Beach Designs
  • Ashanti
Featured Image
Press
  • All
  • Online
  • Print
  • Radio

Art Mag

Press / Print

Charlie Magazine

Press / Online

Vent Magazine

Press / Online

The Daily

Press / Print

Glamour Magazine

Press / Print

Essence Magazine

Press / Online

Charleston City Paper

Press / Print

Charleston Scene |CFW

Press / Print

Fashion Fridays

Radio

Post & Courier | CFW

Press / Print

Charleston Parliament

Press / Online

City Paper – Freelance

Press / Print

Boss Mag

Press / Online

Charleston Scene

Press / Print

What We’re Wearing | Essence

Press / Print

Fern Mallis | Fashion Insiders | Sirius XM

Press / Radio

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Charleston, SC | New York, NY
ayoka@ayokalucas.com
(347) 352-5432

Contact Me Here

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